Communication & Storytelling: The Public are from Mars, We are from Venus - The Failure of Financial Services Communications

What is this webinar about?

In this session Peita will identify three key challenges we face when it comes to engaging the public about financial advice, and then provide three potential solutions that the more innovative and creative amongst us could implement to not only differentiate us from our peers, but also change the face of financial advice into the future. 

This session is a culmination of Peita's own experiences as well as observations of some of the world’s most successful entrepreneurs, both inside and outside of financial services

Presenter Bio: Peita Diamantidis is a new form of ‘geek’ hybrid - maths and finance nerdiness combined with a passion for communicating that has her on a mission to empower the public to take charge of their finances.

With 20 years in the financial services industry, and the last 10 as a practising financial adviser. Peita has been most valued for her ability to take complex financial situations and break them down to their fundamentals. This culminated in the release of her first book  'Finance Action Hero: Basic Training' in May 2014, with the followup ‘Finance Action Hero: Mission Possible’ released in September 2016. 

Utilising a background in Actuarial Studies (financial mathematicians that make accountants look hip and groovy), Peita has developed a keen interest in the science of Applied Innovation - the adoption of innovative business models, the development of innovative products and technologies and the engagement of the public in more innovative ways.